The best thing to happen to alcohol, since alcohol.

This brand was more than just a project to me. Over the last six years, it has become my passion. I was brought in to rebrand Cheers from its former name, “Thrive+” — just months after their Shark Tank appearance. The new brand was a reflection of a mission & vision I was committed to, one that aimed to make alcohol a part of a happy and healthy life for everyone.

Through the juxtaposition of fun illustrations to scientific visualizations, from cheeky copy to clean packaging — the new brand married the approachable with the credible. It began a perception shift in the alcohol-related health space. This foundation allowed the brand to form a life of its own over the next six years. I have been lucky to have touched every aspect of the business, and I am proud of what I've achieved throughout my time at Cheers.