Thank you!
I look forward to working with you!
I look forward to working with you!
Prioritizing liver health means much more than cutting out alcohol. In fact, much of our daily activities impact liver health. At Cheers, I was responsible for developing the strategy, content, and UX for the Liver Habits Score — a quiz designed to help you better understand how your lifestyle affects your overall liver health, while shining a spotlight on the body's hardest working organ.
As leaders in alcohol-related health, Cheers' vision is for responsible individuals to enjoy alcohol throughout a long and happy life. The mission? Give them the proper tools to make that happen. The Liver Habits Score was a natural progression of the brand, and a new way to flex Cheers' best-used muscle: A compelling science-backed approach to selling supplements without actually selling the products.
First we needed to understand all the factors that contribute to a person's overall liver health. Exercise, lifestyle, diet, supplements, and other activities independent from alcohol all have some bearing on your liver health. We weighted each category, then assigned scoring parameters for each outcome.
This 14-question quiz dives into lifestyle habits that will eventually fall into 3 categories: alcohol consumption, BMI & exercise, and diet & eating habits.
Where methodology meets messaging. Jam packed with a full breakdown of the methodology, your total score, your score per category, and your score per sub-category. Diving deeper will lead to corresponding educational content for further reading & learning.
The below scale is an interactive piece taken straight from the results experience:
Multiple touchpoints throughout the user experience provides education and opportunities for taking the quiz.
